Official
Sponsors

Google group m Havas Kantar Royal Mail Thinkbox

Industry
Partners

AMEC BCMA CIMA CMA DMA ESA IAB UK IPA IPM ISBA Marketing Society MRS PRCA

About

Effectiveness Week is an unprecedented initiative, created to champion the application of evidence-based, decision-making across all marketing investments in order to grow brands and create shareholder value.

Learn More

Who Will Attend:

We hope that the project will have an impact on all stakeholders within business who are focused on making marketing more effective and accountable. At the top of client organisations, that is the CEO, CFO and CMO but we also want to target those at Director and Manager-level who are grappling with metrics every day.

Additionally, we believe that the initiative will be of interest to the CEOs, Strategists and Creative’s within all marketing services companies who partner those at the coal face.

Latest News

Marketing in the Digital Era

The latest in the IPA Databank series, authored by Peter Field and Les Binet, will be launched at the Eff Fest conference (1st and 2nd November). Supported by Google and Thinkbox this study will identify marketing best practice at a time of mature, experienced usage of digital channels.

Advisory Board

Leading Marketers are helping to shape the programme

Senior Marketers have helped shape the agenda for Effectiveness Week and continue to contribute to its programme. Our client advisors and key members of their capability teams will be participating in events throughout the week.

Meet the Board