Official
Sponsors

A BrainJuicer Google group m Havas Kantar Royal Mail Thinkbox

Industry
Partners

AMEC BCMA CIMA CMA DMA ESA IAB UK IPA IPM ISBA Marketing Society MRS PRCA

About

Effectiveness Week and the embryonic Marketing Effectiveness Institute initiative, exist to champion the application of evidence-based, decision-making across marketing investments. All in pursuit of the core purpose of the discipline, brand-value and shareholder-value growth. They exist to inform and inspire all stakeholders who are dedicated to making marketing more accountable.

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The Marketing Effectiveness Institute

Born out of Effectiveness Week, the concept of the Marketing Effectiveness Institute is a statement of intent from the industry. More than just a one-off event, the initiative is a long-term commitment to marketing accountability and the principles of effectiveness. Read more…

Latest News

Announcement of a new Marketing Effectiveness Initiative

Janet Hull, Executive Director of Effectiveness Week and Director of Marketing Strategy at the IPA, announces the concept of a new initiative. It will build on the success of Effectiveness Week creating an ongoing commitment to marketing effectiveness, accountability and professional development.

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Effectiveness Week Speakers 2016

Effectiveness 2016 Programme and Speakers

Effectiveness Week 2016 took place on 31 Oct – 04 Nov with 50+ events. Speakers such as Peter Field and Les Binet, Kenton Cool – Mountaineer, Tom Davenport – MIT, Alison Lomax – Google, and many more took to the stage at the flagship ‘Genesis Conference’. See the programme for more.

Download the programme
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